We collect information that helps us provide personalized investment guidance and maintain secure, effective communication with our clients. The information we gather falls into several categories.

Your information helps us deliver personalized investment guidance that aligns with your financial goals. We use collected data responsibly and only for legitimate business purposes.

• Providing customized investment education and guidance based on your stated goals and risk tolerance
• Communicating important updates about market conditions, educational content, and service improvements
• Analyzing website usage patterns to enhance user experience and content relevance
• Maintaining accurate records of our interactions to ensure consistent, quality service
• Complying with Canadian financial services regulations and reporting requirements
• Protecting against fraudulent activities and maintaining platform security
• Conducting research to improve our educational resources and guidance methodologies

We process your information based on legitimate business interests, your consent, and legal obligations under Canadian privacy laws. You can withdraw consent for marketing communications at any time.

We maintain strict controls over information sharing. Your personal data is never sold to third parties, and we only share information in specific, limited circumstances that support your service or comply with legal requirements.

We never share your information with marketing companies, data brokers, or other third parties for their promotional purposes. Any data sharing occurs under strict contractual protections that maintain your privacy rights.

Protecting your information is fundamental to our operations. We implement multiple layers of security controls designed to prevent unauthorized access, disclosure, or misuse of your personal data.

• All data transmission uses industry-standard SSL/TLS encryption protocols
• Personal information is stored on secure servers with limited access controls
• Regular security assessments and updates to protect against emerging threats
• Staff receive ongoing training on privacy practices and security procedures
• Incident response procedures to address any potential security concerns promptly
• Regular backups stored securely to prevent data loss while maintaining privacy

While we implement strong security measures, no system is completely immune to risks. We continuously monitor and improve our security practices to maintain the highest protection standards for your information.

As a Canadian business, we comply with federal and provincial privacy legislation, including PIPEDA (Personal Information Protection and Electronic Documents Act). You have specific rights regarding your personal information.

To exercise these rights, contact our privacy officer using the information provided below. We respond to legitimate requests within 30 days and may require identity verification to protect your information.

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and provide ongoing service support.

When retention periods expire, we securely delete or anonymize your information using industry-standard data destruction methods. You can request earlier deletion of certain information, subject to our legal and regulatory obligations.

Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics about site usage. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until deleted or expired).

• Essential cookies that enable basic website functionality and security features
• Analytics cookies that help us understand how visitors interact with our content
• Preference cookies that remember your settings and choices for future visits
• Marketing cookies that help us deliver relevant content and measure campaign effectiveness

You can control cookie settings through your browser preferences. Blocking certain cookies may affect website functionality, but essential features will continue to work. We don't use cookies to collect personally identifiable information without your explicit consent.

While our primary operations are based in Canada, some of our service providers may process data in other jurisdictions. When international transfers occur, we ensure appropriate safeguards protect your information.

We carefully vet all international service providers and require them to maintain privacy standards equivalent to Canadian requirements. You have the right to obtain information about specific transfer mechanisms we use for your data.

We may update this privacy policy periodically to reflect changes in our practices, services, or legal requirements. When we make significant changes that affect your rights or how we handle your information, we provide clear notice and, where required, seek your consent.

• Minor updates (clarifications, contact information changes) take effect upon posting
• Significant changes require 30 days advance notice via email to active clients
• Changes affecting consent-based processing may require new consent
• You can always access the current version of our privacy policy on our website

We encourage you to review this policy periodically, especially if you haven't visited our website or used our services recently. Continued use of our services after policy changes indicates acceptance of the updated terms.